The Brief
Further develop the Photos Live with suggestions on marketing, approach, and technical platform ideas.
In some very rare instances an amazing company like Google will come along and will tap the creatives minds for more than an ad campaign. In this case we got to work with the software engineers to develop and concept actual platform and software features. Whether or not these features make it into the final product or not doesn’t matter. The fact that they approached us and we delivered it in a collaborative and creative way was reward enough.
Introduction
The whole photos genre itself has remained largely unchanged over the years.
The opportunity for Google to reinvent and reimagine the user experience with photos and how they are viewed, used and shared. Google+ Photos is making photos “smart”.
Product Feature Ideas
These ideas improve the overall user experience and increase the user participation of Google+ Photos.
Photos for Brands
There is an opportunity for Google to reach out to brands and offer services and tools for them that would also boost user engagement with Google+ Photos.
