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Projects
- Windsor Whisky

Windsor Whisky

Integrated Advertising Campaign

Bring Windsor’s quality to consumers top of mind.

Windsor whisky had just won the Gold Medal at the IWSC competition. Basically it won the gold medal in the whisky Olympics. But how do we communicate this to the consumer without sound dry, boring, and irrelevant?

The Idea

The Midas Touch

We all know the story of King Midas who had the power to turn everything he touched into gold. What if, Windsor whisky (which just won the gold medal and was thought to be one of the best whiskies in the world at the time) was so good that it essentially negated the power of the Midas touch? So we told the story using popular Korean superstar, Byung-hun Lee, (GI-JOE, Red 2, Terminator Genesys) to play the part of a successful business man in a normal life living with the Midas touch power.

TVC

https://youtu.be/P2Ak1jGAfGI

YouTube Takeover

https://youtu.be/UhRUBxh2JqU

Making Of

https://youtu.be/sm8Umxco-rY

The Results

Awareness

Over 300,000 views were created through earned media / organic traffic contributing to over 2/3rds of total PVs with an 8 week period.

Consideration

TOM: 5.5% -> 6.6%

Perceived quality : 7.9% -> 9.2%

Sales

One of the best whiskies: 4.0% -> 5.9%(#1 ranked in local scotches)

Total shipment delivery: 868,061 9L c/s in 2011(+2.3% vs. 2010)